Whirlpool, the world’s leading global manufacturer of home appliances, launched their “Congrats, Parents” campaign during graduation season. This integrated campaign used similar messaging to celebrate a parent’s hard work – and dedication of love – to raise a child through high school graduation day across multiple advertising channels. In an effort to bring that messaging to life, we created a 2,000+ dirty plate installation at Navy Pier over Father’s Day weekend. Passersby were genuinely touched by the sentiment – making them appreciate their own parents a little bit more. The campaign included a full on-site experience team with producers, field manager and four brand ambassadors who educated and encouraged participation in the #CongratsParents social media sweepstakes. While we earned an estimated 31,200 impressions, we were more excited for the countless heartfelt moments this installation triggered. Thanks, Mom and Dad!
New York CityLos AngelesDallasChicagoPittsburghYorkLas Vegas
© 2023 dio USA - All Rights Reserved. Privacy Policy
connect