On National Coffee Day, everyone has one thing in common: bad breath! So Orbit wanted to take to the streets of New York City to distribute 1 million pieces of gum to make the day a little bit more pleasant and bearable for everyone. The gum – stored in a dump truck with branded vehicle wrap – was distributed by a team of brand ambassadors, including celebrity Jay Pharoah! Not only did the campaign meet all of its field marketing goals, it also received media recognition from various bloggers and even U.S. Magazine online.
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