To celebrate the 10th anniversary milestone of Dine Out for No Kid Hungry, the organization wanted to say a big “THANK YOU” to the restaurant employees and guests around the country who are on the front lines of raising awareness and funds for the 1 in 6 kids who face hunger in America. As part of this celebration, restaurant staff at the selected locations were given the “Orange Carpet Treatment.” Swag was given to guests as they walked the orange carpet – orange boas, sunglasses, pins, etc. A photo area made guests and restaurant team members feel like true stars. Each restaurant partner built on the experience by incorporating food and other games/activities on-site. A caricature artist was on-site to draw the All-Star employees and guests onto a larger-than-life canvas. This canvas was then hung on a mobile billboard, which extended the reach of awareness and recognition after each event. The orange carpet road show visited five markets across the U.S., making 13 tour stops. All-stars and the greater communities were invited to join the conversation on social media using #HungerCan’tWait. The campaign generated 136M+ media impressions.
Campaign video produced by LAI Video.