To drive awareness of Dine Out for No Kid Hungry, this RV-turned-school-bus drove across the U.S. to raise awareness that 1 in 6 kids faces hunger. In partnership with No Kid Hungry’s participating restaurants, mobile tour stops included fun experiences and special offers for all who got involved. Once our tour managers explained that we’re angry that kids are hungry, many participants took action by recording their own #hangry videos. These videos, recorded in partnership by LAI Video, were uploaded to a microsite and shared across social media. One of the highlights of this tour was its media presence, which included ten national media placements and 15 major market media hits. At the center of the campaign was our amazing experiential vehicle, which turned heads and drew in curious passers-by.
Campaign video produced by LAI Video.