Gemalto’s go-to market messaging focuses on multi-layer cyber security solutions that are effective against data breaches. The brand experience stemmed from the heart of their brand into a tangible activity that communicated their messaging in a fun, interactive way. The result was a reverse escape room. What started as an in-booth experience at Black Hat Convention turned into a mobile tour with stops in Atlanta, Boston, Chicago and Seattle. The attendees of each event were given a mission with three challenges. If they successfully breached our security, they were given a reward.