Similar to the Inova brand development, we collaborated with Eastern Alliance to really understand and assess risk management as a brand. This is how we discovered the N3L3 philosophy: The Next 3 Seconds protects your Life, your Loved ones and your Livelihood®. We connected this proactive approach to risk management by encouraging workers to “reflect” before moving forward. In return, N3L3 can help reduce the likelihood of fatal and life-changing events. The brand name and supporting creative allow this messaging to be easily understood and relatable.
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