Corona Premier Summer Tours

overview

Corona Premier’s summer tours, “Keep Your Game Light” and “The Premier Side of Golf,” aimed to engage consumers and boost brand visibility. Both tours featured a custom 3D mobile beachfront golf unit with a putting green, Adirondack chairs, QR codes for contest entries, and photo opportunities. The “Keep Your Game Light” tour, which included a chance to win custom golf clubs, visited 27 markets across 8 states and PGA events, while “The Premier Side of Golf” tour covered 9 markets in 4 states. Both tours integrated shadowfencing, merging digital ads with physical experiences. The “Keep Your Game Light” tour achieved 6,211,844 impressions (2,576% relative performance), and “The Premier Side of Golf” tour garnered 1,478,250 impressions (1,322% relative performance increase).