Fiberglass logo model to be used as a selfie spot, with brand ambassadors to activate PhotoMarketing and social engagement
Mobile display advertising served via geofencing the games, as well as beacon retargeting of those who were within close proximity to one of the media formats
Additional out-of-home placements, such as billboards and bus shelters in market, upon request
Optional: drones to offer product or coupon drops to tailgating crowds
Optional: augmented reality experience, triggered through vehicle creative
While the experience will be fully customized to your brand, your positioning and your target audience, a few extras we’ve thunk up already to bring to the tailgating party are:
mobile “make-your-own” t-shirt press
customized black eye / face painting
football VR experiences with wearables
PhotoMarketing, GIFs and Boomerangs
give back initiative
giveaways, swag, contests, etc.
food samples, product samples
No matter how cool or how detailed your takeover on campus becomes, we’ll work hard to make sure it stays authentic to your brand. Otherwise, it’s just a fun experience, not a brand experience.
Takeover College Football Let’s start concepting
Your University Media campaign will be fully turnkey – from planning to execution!
Experiential marketing strategy development
Creative concept ideation
KPI development and measurement
Facial detection software for audience measurement
Brand and experience messaging
Art support and campaign content creation
Permitting and routing
Full production of all assets
Warehousing, storage and inventory tracking
Transportation and fleet management
Talent recruitment, staffing and full training
Best-in-class safety and risk management protocols
Insurance, security and your peace of mind
Professional field management are direct employees
Brand ambassadors are W2 employees who all pass required background checks and ServSafe certifications
Training and protocols are set up for all market activations
Scheduling software prevents activation delays due to lack of staffing
Full transparency and direct, ongoing client communication
Quantitative and qualitative experience data reporting
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