Campus takeover marketing like never before!

Dominate During College Football Season

Touchdown! Seasonal coverage in multiple markets!

Engage students and college football fans like never before when you take advantage of our fully turnkey University Media package, which includes:

• 3 consecutive days per market activation (Thursday – Saturday)
• 5 games per weekend, including coverage in all 5 major conferences: Big Ten, PAC 12, SEC, ACC and Big 12
• 10-12 weeks for full football season coverage
• 1 unique-to-you brand experience on campus
• 3 mobile billboard(s) to drive your message on campus, near tailgating parties, at community hot spots and near point-of-sale locations
• 1 sampling vehicle for product sampling opportunities
• 2 electric shuttles offering free rides on campus to students
• Segways with brand ambassadors to engage directly with your target audience
• 1 RV to support the experience and college football tour
• Fiberglass logo model to be used as a selfie spot, with brand ambassadors to activate PhotoMarketing and social engagement
• Mobile display advertising served via geofencing the games, as well as beacon retargeting of those who were within close proximity to one of the media formats
• Additional out-of-home placements, such as billboards and bus shelters in market, upon request
• Optional: drones to offer product or coupon drops to tailgating crowds
• Optional: augmented reality experience, triggered through vehicle creative

While the experience will be fully customized to your brand, your positioning and your target audience, a few extras we’ve thunk up already to bring to the tailgating party are:

• mobile “make-your-own” t-shirt press
• customized black eye / face painting
• football VR experiences with wearables
• PhotoMarketing, GIFs and Boomerangs
• give back initiative
• giveaways, swag, contests, etc.
• food samples, product samples

No matter how cool or how detailed your takeover on campus becomes, we’ll work hard to make sure it stays authentic to your brand. Otherwise, it’s just a fun experience, not a brand experience.

Your University Media campaign will be fully turnkey – from planning to execution!

• Experiential marketing strategy development
• Creative concept ideation
• KPI development and measurement
• Facial detection software for audience measurement
• Brand and experience messaging
• Art support and campaign content creation
• Permitting and routing
• Full production of all assets
• Warehousing, storage and inventory tracking
• Transportation and fleet management
• Talent recruitment, staffing and full training
• Best-in-class safety and risk management protocols
• Insurance, security and your peace of mind
• Professional field management are direct employees
• Brand ambassadors are W2 employees who all pass required background checks and ServSafe certifications
• Training and protocols are set up for all market activations
• Scheduling software prevents activation delays due to lack of staffing
• Full transparency and direct, ongoing client communication
• Quantitative and qualitative experience data reporting
• Dashboard with daily updates and media files
• Post-season recap call and full reporting

Not a football fan? We can customize your college marketing campaign anytime of year with off- or on-campus activations.

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