It’s more than the big idea. We’re experiential marketing specialists, from start to finish.
Our approach to experiential marketing extends beyond creating cool brand experiences. Sure, we have big ideas and flashy concepts. But what sets us apart is our deep strategic thinking. We reverse engineer your campaign based on your specific and unique objectives. We care as much about your marketing success as you do, so we craft experiences that will achieve measurable results.
Our goal is to deliver excellence – and amazing experiences. Our service model is designed to guarantee the first amazing experience is yours! We’re hard workers – with a sense of humor. We make it easy for you to work with us…and we make it fun, too! Download our service one-sheet that will walk you through what to expect from the go.
It’s important to note that we strive for long-term partner relationships. We start from strategy, so our campaigns have more likelihood of success. We’re constantly learning and applying lessons from one experience to the next. One night stands might be fun, but we’re hoping that our relationship will be for the longer haul.
We’ll collaborate with you – and your agency partners – along the experience development journey. If we’re starting at the beginning, here are the steps we’ll take:
Already have a strategy but need an execution partner? We can fill the gaps wherever you need us. Even if it’s project-based, we’ll jump in where we can to ensure your brand activation goes off without a hitch.
Experiential Marketing Strategy Services
Our services include experiential strategy. Here are a few of the services we can provide:
- Experiential marketing strategy development
- Strategy review and and evaluation
- Primary and secondary market research
- Buyer persona creation
- Creative concept ideation
- Full creative development
- Testing creative concepts
- Experiential KPI development and measurement
Your experiential marketing campaign is just one touch-point in the consumer journey. We can discuss experiential marketing at a fuller scope than one event or campaign. We can help define brand experiences across your entire marketing plan.
Benefits of Working with dio
We like to think of ourselves as a Manhattan style boutique agency that just happens to be located in Central Pennsylvania. We serve brands across the entire United States. We’re a smart team of do-it-outstandingers who achieve memorable brand experiences for our partners. Download and share what sets us apart from other experiential marketing agencies. Read about the seven benefits of working with a boutique marketing shop, and check out the added value of working with our specific team below.
Here are a few things that differentiate us from other marketing shops:
- We’re specialists. What was once a full-service ad agency is now dedicated to brand experiences. We still have the know-how and appreciation of branding and the media mix, but we now specialize in experiential marketing. We do this one thing really well. We understand the other disciplines, but experience is where our heart is.
- We act with a partnership mentality; your goals are ours!
- Our campaigns are rooted in strategy, and we can help with market research, branding, consumer motivations, testing, etc., to ensure our experiential marketing plan is smart and effective.
- We’re innovative. We’re trailblazers by nature. We are constant explorers of the next big opportunity, from the latest in technology to the newest trends in consumer behavior, pop culture or vehicle design. Innovation and constant growth drive us.
- We own and operate all of our own media formats. If your mobile tour needs a custom vehicle, we’ll likely add it to our fleet so that we don’t need to lease it out from a third party. We’ll pass the savings on to you!
- Our proprietary field marketing system is, in our opinion, best in class! We have a network of national field managers who are direct employees of dio, who lead each activation in the field.
- We offer scalable solutions. Every campaign can be scaled up or down to meet your budget or other needs. We think about how easily replicable an experience can be, so if you want to extend the tour, you easily can!
- Our reporting is robust and comprehensive. Most clients get access to a dashboard to track campaign metrics, daily updates and download media.
We’re a creative concept company that is ready to rock your experiential marketing strategy. Let’s start discovering your next brand experience!