While in-house marketing is making the headlines, what we're really seeing happen is a wider adoption of the hybrid model. A study from eMarketer shows that 52 percent of companies use a combination of outsourced and in-house resources.
We were honored to partner with No Kid Hungry and digital communications firm LAI Video to bring to life the Gold Halo Award winning campaign, #Hangry and its important message. We're angry that 1 in 6 kids in America are hungry.
Yippee! We were recently honored for two design pieces: a corporate brochure and a brand easel. Both pieces were designed for Eastern Alliance Insurance Group and printed by The Standard Group. Both the corporate brochure and brand easel were recognized by the 2018 IMCA Showcase Awards, [...]
The annual Experiential Marketing Summit (EMS) hosted by EventMarketer just wrapped up in San Francisco. The leading concepts at this year's event echoed loudly. Be authentic. Let data and audience insights define your strategy. And find awesome partners for collaboration.
Rick Pace has been appointed as VP Experiential Marketing. With more than 20 years’ experience in media and marketing, he has a proven track record of creating, developing and implementing consumer marketing strategies for brands – from regional brands to large Fortune 500 companies.
The mobile barista stations actually held inside individual 8-ounce bottles of cold brew, kept chilled all day long. To serve hot coffee, two of our team members were adorned with JetPacks - beverage dispensers worn on the back.
We didn't just pass out coffee on the go, though. We took the [...]
Slide from Adobe’s Keynote presentation. Today – the final day of this year’s Experiential Marketing Summit – had two very obvious keywords: Design and Transformation. Both of the keynotes today, given by Colleen Bisconti of IBM and Alex Amado of Adobe, used the word [...]
My colleague and I arrived in Chicago yesterday, full of high hopes and expectations for an exciting Experiential Marketing Summit. And so far, we haven’t been disappointed! Experiential Metrics The first session we attended discussed measuring ROI from brand experiences. Presented by Ben [...]
Our Recap of Experiential Marketing Summit 2016 (EMS) By SHARI MAHER, VP National Accounts In today’s marketplace, it is clear that brands can’t just “advertise” to the masses anymore. The number of impressions, GRPs, CPMs and other quantitative metrics once determined ROI but not anymore. To [...]