Trade show marketing and execution | dio experiential marketing

Think outside the booth.

Attending a trade show, convention, meeting or expo? Want to stand out in a sea of booths and conference sessions? We will help identify ways for you to connect with trade show attendees experientially, so your brand will make a memorable impression. From trade show marketing to trade show execution, we can strategically partner with you on your entire trade show plan. Drive booth traffic, host VIP parties, create experiences inside your booth, takeover outside the convention center and try new things to increase your event ROI.

Interactive experiences inside your trade show booth involve attendees, which means they’ll be using more brain power in a fun way. This is a key factor in how memorable your trade show booth will be to them. When you engage multiple senses, you’ll earn higher recall rates. From sound to scent, let’s consider how we can really immerse a trade show attendee into your brand.

We will collaborate with you to design a trade show experience that aligns uniquely to your brand and to your show messaging. We can also assist in your overall trade show marketing strategy, from show selection to post-event analysis.

Every exhibitor wants traffic to their booth. For Yanmar, we created a scratch-off ticket promotion that drove traffic to their booth. We used brand ambassadors on Segways outside the convention to capture attendees’ attention before they even entered the exhibit hall.

For beauty brand FOREO, we designed a head-turning PR stunt to grab the attention at CES. This included delivering ‘Ultra Top Secret’ media kits, media contact outreach and a live performance that had attendees asking, “#WhatTheFOREO?!”

But traffic drivers only matter if you have an in-booth experience that brings value to the attendee’s visit.

In addition to supporting media and booth experience design, our team can assist you with your sponsorship activations, VIP party planning, speaking engagements and ancillary events. Together, we’ll make this trade show a success for your brand!

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