Connect and engage with the elusive 18-24 year-old audience.
Do you want to connect with the Gen-Z college student? College marketing activations, both on- and off-campus, reach the college student demo and engage them in relevant ways. Choose on-campus activations to be front and center during campus activities with all the proper permits. Or go guerrilla with off-campus activations that garner high visibility without the college regulations. Both are great ways to impress college students and begin forming life-long relationships with the next generation of consumers.
Campus activations are amplified by the power of social media influence. Attracting heavy social users on campus spreads your message to a wider audience. College marketing takes into account social integration and influencer marketing, while also offering interactive experiences that Gen-Z responds well to.
Our University Media program provides media domination during college football season and includes a custom-designed brand activation. This college marketing program centers around game day, but we can customize a program that achieves your brand’s specific goals and objectives.
Your college marketing campaign is custom-fit to your unique brand. A campus activation could include: sampling, a pop-up shop, dance party, glow lounge, virtual reality, augmented reality, digital screen kiosks, outdoor cinema, t-shirt press, and so much more!
No college marketing or on-campus activation program is complete without energetic brand ambassadors. We’ll take care of hiring all of the talent and training them to execute the campaign flawlessly.
We’ll also handle any permits, routing, logistics – you can just sit back and reap the rewards of how an experiential marketing campaign on campus can build your brand among this key audience.
Whether it’s just one college campus – or we turn this program into a mobile tour, your campus activations will be creative, strategic and just plain fun.
Articles we recommend for you:
The Truth Behind Social Media & Your Event
Spring Break & Experiential Marketing
CASE STUDY: Green Giant’s #PSUTotSpot Sampling Program
CASE STUDY: Sheetz #FeelTheLove On-Campus Activation