multi-market marketing tours - dio USA experiential marketing agency

Rev up your marketing in multiple U.S. cities.

Drive your experience into different markets via branded mobile tour vehicles, such as a wrapped double-decker tour bus or a one-of-a-kind ride, such as the Wienermobile™. Or, just duplicate the fun of your experiential marketing campaign for more consumers to enjoy by taking it on a mobile tour across key cities you’re targeting. Spring Break campaigns, for example, often take place at multiple beach destinations during the same week in March. We can design a specialty vehicle, plan out tour spots, create special events along the route and execute numerous campaign elements in any market across the U.S., either simultaneously or in a staggered schedule.

Some may say that mobile marketing tours are our specialty. We have extensive experience designing tour vehicles, scheduling tour stops and creating a tour-worthy experience.

For the No Kid Hungry #Hangry tour, we wrapped an RV to look like a bus to drive a very important message across the nation. On the way, we generated a lot of media attention. We also captured video testimonials from participants. The videos were shared across social media, amplifying the reach of the #Hangry mobile tour.

Honey ham sliders were at the heart of our Taste of Summer mobile tour for Sara Lee Deli. This food truck campaign toured through the Midwest, stopping at point-of-sale retailers to distribute samples and coupons. An Instagram contest supported the initiative.

For a pharmaceutical brand, we visited medical conventions and physician offices to educate consumers and the medical community on a new health and fitness app. Like many of our mobile marketing tours, this campaign had tier 1 and tier 2 stops, as well as some unscheduled time in the campaign to perform some guerrilla marketing engagements.

During the Montana Moment mobile tour, we drove an experiential vehicle that resembled the iconic Polebridge Mercantile building. Three markets and 7,500 ice cream cones later, there were several excited social media posts of those who enjoyed a Big Sky moment. (The experience was so impressive, our boss even booked a family vacation to Montana immediately following the marketing tour!)

The Freedom Rings Tour for MetroPCS required bilingual brand ambassadors to connect and engage the Hispanic audience. The microsite kept the public informed of concert dates and special events throughout the mobile tour.

Because our big brother company, do it outdoors media, is the largest national mobile billboard company, we have access to the best fleet management in the industry. We have a staff of professional drivers, a first-rate GPS tracking system and a best-in-class safety and risk management program. Your brand is protected when it’s on tour with us.

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