Invade a festival like a marketing rock star.
Music festivals, trade shows, sporting events or other dates on your social calendar may be great opportunities for attracting large numbers of party-goers to your brand. Event domination amplifies the exposure you can attain via multiple vehicles, experiences or sponsorships. And our sweet spot is delivering a memorable human-to-human interaction at the moment a consumer is ready to engage.
If you’re considering a larger experiential activation at Pitchfork, Bonnaroo or Coachella, think big. Brands like Alex and Ani, Heineken and Monster Energy have set the bar pretty high for music festival marketing. In addition to the permitting fees or sponsorship costs, the concept, production, staffing and measurement can seem like a big investment. But, when done well, festival activations can launch a brand into category leadership.
Brand activations like these allow you to collect contact information from participants, perform on-site market research, generate social engagements and produce marketing content for future use.
It’s no wonder so many of our featured Experience of the Week campaigns have taken place at large events, such as SXSW, music festivals, the U.S. Open or professional football games. Events already have a large pool of people attending. And event goers are already interested in sharing new experiences with their friends.
Be sure that the experience fits your brand – but also the vibe of the overall event. Hit the audience with something that will really resonate during the place and time. Plug in your influencer marketing programs, and watch your event and festival advertising soar.
Smaller scale event marketing can absolutely drive your brand, as well. You may even host your own event! For example, one of our insurance company clients hosts VIP parties for their brokers. This strengthens their relationships which in turn grows accounts.
Whether you’re exhibiting at a global trade show or setting up at a local community affair, experience should be at the heart of your event marketing plan. Let’s think about how you can incorporate a hands-on interactive activity that communicates the essence of your brand beyond pamphlets.
From registration to post-event surveying, our team can assist you with a fully turnkey event marketing campaign.
Articles we recommend for you:
Experiential Marketing Outperforms at Summer Music Festivals
Spring Break and Experiential Marketing