Because we’re strategic in nature, we champion an integrative approach to everything we do. While we know that human-to-human brand experiences are the most valuable way to connect and engage with those you want to understand your story, we recognize that other media may amplify your reach or drive greater participation. One such media channel is mobile display advertising. And we can enhance your campaign with digital ads completely turnkey and as part of our service offerings. We have full digital capabilities from creative to real-time bidding placement, through measurement and evaluation.
Display advertising can also assist in making sure the right audience attends your brand experience. For example, Experience Olympia & Beyond wanted to match their message to females 31+ in Portland who like handmade products, craft beer, wine and/or coffee. We were able to highly target that niche audience through mobile display ads to encourage participation at the brand’s mobile barista station in town.
What’s more, display advertising is a terrific retargeting approach to those who were at your experience. We can use beacons to collect device IDs of those in close proximity to the experience, or we can collect email addresses of participants and use list-based targeting. The retargeted audience tends to be the most engaged; they remember the experience and are willing to click for more information. This can drive your digital click-through rate performance to make your digital team happy!
In addition to experiential marketing design, our team can help you strategize the best ways to incorporate mobile display advertising into your plan.
Articles we recommend for you:
Tap It: Marketing with Near Field Communication
Shama Hyder Dishes Integration, Digital Media and Experiential [Thought Leadership Series]
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