By SHANTEY WILSON, New Business Development Specialist
As marketers, we are always reading and referencing valuable resources. We recently share our top five tourism marketing blogs. This time, we’re focusing on the trade show and event industry with our recommendations for these six great marketing blogs.
Tim Patterson, a true Trade Show Pro, has a blog chock full of tips and best practices for exhibitors looking to make an impact and get maximum ROI. But the blog is just the surface; there’s a podcast too. The TradeShow Guy hosts Monday Morning Coffee, an informative weekly chat on topics ranging from trade show engagement to the importance of a daily routine. Not sure where to dive in? Start with seven ways to update your tradeshow exhibit.
Trade Show News Network (TSNN)
Anyone in the trade show game knows about TSNN, a hugely popular event database with info on exhibitions, conferences and other public events. In addition, TSNN has a stellar blog filled with relevant content from industry thought leaders from all different walks of life. You definitely don’t want to skip this one on attendee personas.
Skyline Trade Show Tips
Skyline has won industry awards for its events and exhibits…and the blog is award worthy as well. If you end up in the corner like Baby at your next trade show, read this on how to make the most out of your exhibit location. And when you’re done getting your marketing tip fix at Skyline, they offer their own list of top blogs in the footer of their web pages.
Event Manager Blog
We love anything that provides opportunities to increase our knowledge. This blog made our top list because it’s not only a phenomenal resource for event technology and trends, but also continuing education. If you’re an event professional, check out the online courses EM offers (if you haven’t already). A great place to start with the how-to articles is this cool infographic about artificial intelligence and events (yes, it’s really happening).
I accidentally stumbled upon this blog not long after joining the dio team and have been reading it ever since. It made our final cut, as it’s a must read for anyone even considering marketing at trade shows. Start with this must-read trade show planning timeline by Marketing Genome CEO, Jared DeVincenzo.
EXHIBITOR Magazine is the granddaddy of all resources for trade show and event planning professionals. Industry relevant news, venue information, online courses for industry professionals, a marketplace for trade show exhibitors…if you’re not subscribed to one of EM’s newsletters, what are you waiting for? Take a look at EXHIBITOR’s most impressive exhibits from this year’s International Consumer Electronics Show.
We’re always curious where and how our readers get their trade show best practices. What are some of your favorite blogs?