Evolving Events in a Transforming World

Posted June 24th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Virtual Experiential Marketing (VEM).

Tags: , , ,

Online Events
Virtual events have been around for a while now, thanks to technology and social media advancements connecting us on a wider scale, but their prevalence among shutdowns and stay-at-home orders has absolutely exploded. Online events aren’t just a convenient or unique way to host an event; [...]
Read More

Virtual Reality Improves Trade Show Engagement Scores

Posted November 14th, 2016 by .

Categories: Digital / Social Media Integrations, Trade Shows, Virtual Reality / Augmented Reality.

Tags: , , ,

virtual reality at a trade show
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.
Read More

Virtual Reality Experiences Market Tourism Boards, Convention & Visitors Bureaus, Travel Industry

Posted October 31st, 2016 by .

Categories: Experiential Marketing, Tourism, Virtual Reality / Augmented Reality.

Tags: , , ,

virtual reality
Travel marketers used to rely on brochures and agents, then magazine ads and informative websites, later videos to sell their destinations. Today, the travel industry can transport someone virtually to their destination as a preview of what to expect upon arrival.
Read More

Experience of the Week: Toyota Takes On Distracted Drivers

Posted May 8th, 2015 by .

Categories: Experience of the Week.

Tags:

experiential marketing video
When was the last time you texted while driving? We all know that distractions behind the wheel can be dangerous, yes, even deadly. Toyota has created an Oculus Rift virtual reality experience that demonstrates things a driver may miss while they’re not focused on the road. This [...]
Read More

want to keep in touch?