Is Traditional Media Really a Waste of Money?

Posted February 1st, 2017 by .

Categories: Experiential Marketing.

Tags: , , , ,

Millennial Media
Traditional media, consisting of print advertising, TV/radio and direct mail, isn’t going anywhere...at least not during our lifetimes. But instead of wondering if it’s a waste of precious dollars, perhaps a better question is, “How can I maximize my traditional media ROI?”
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Experience of the Week: National Geographic Channel Uses Augmented Reality

Posted April 24th, 2015 by .

Categories: Experience of the Week.

Tags: ,

experiential marketing video
Imagine you’re walking through a shopping mall and all of a sudden…there’s wildlife all around you! Augmented reality can transport you virtually into a new environment – and of course, create memorable experiences that tie a brand to a consumer in a personal way. Watch [...]
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Experience of the Week: TNT Adds Drama on Streets of Belgium

Posted April 10th, 2015 by .

Categories: Experience of the Week.

Tags: ,

experiential marketing video
When TNT came to Belgium, they made quite the impression. With some ingenuity, they used experiential marketing to produce quite the epic scene. People in the street could add drama by pushing a red button. Watch what happened!
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How TV Shows Can Captivate Audiences Before A Premiere with Experiential Marketing

Posted March 30th, 2015 by .

Categories: Experiential Marketing, PR Stunts.

Tags:

Experiential marketing in the entertainment industry
Have you ever stood around the water-cooler recounting the story lines from the previous night’s prime time? If your business is marketing for hit TV shows, you understand how audiences get connected to the characters and the stories in a very personal, often passionate way. They even [...]
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