Developing Your Experiential Marketing Strategy

Posted October 2nd, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags:

brand discovery
During the strategic planning to develop an experiential marketing plan, the following documents are completed: 1. Account Profile 2. Strategic Map 3. Experience Brief

Why is Brand Discovery Important for Your Experiential Marketing Strategy?

Posted September 25th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags:

brand discovery
Brand discovery is an important first step in developing an experiential marketing strategy. At this initial phase in our planning, we'll perform brand exercises and also audience discovery research.

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