strategy Archives - dio USA experiential marketing agency

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Developing Your Experiential Marketing Strategy

Posted October 2nd, 2018 by dio.

Categories: Experiential Marketing, Marketing Strategy.

During the strategic planning to develop an experiential marketing plan, the following documents are completed: 1. Account Profile 2. Strategic Map 3. Experience Brief

Why is Brand Discovery Important for Your Experiential Marketing Strategy?

Posted September 25th, 2018 by dio.

Categories: Experiential Marketing, Marketing Strategy.

Tags: strategy

Brand discovery is an important first step in developing an experiential marketing strategy. At this initial phase in our planning, we'll perform brand exercises and also audience discovery research.