Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

Tags: , , , , ,

press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]
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Experience of the Week: Samsung’s Hearing Hands

Posted March 27th, 2015 by .

Categories: Experience of the Week.

Tags: ,

experiential marketing video
When Samsung opened new video call centers to cater to customers who are hearing impaired, they came up with a creative – and heart-touching – way to make the announcement. This experiential marketing campaign took planning, training and great logistical coordination, but the result [...]
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