social media Archives - dio USA experiential marketing agency

Design Your Brand Experience for Instagram Marketing

Posted September 25th, 2019 by .

Categories: Digital / Social Media Integrations, Event Marketing, Experiential Marketing, Marketing Strategy.

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Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]
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The Truth Behind Social Media Usage and Your Experiential Marketing Event

Posted March 5th, 2019 by .

Categories: Digital / Social Media Integrations, Experiential Marketing, Gen-Z Marketing.

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social media usage
You already know that social media and experiential marketing complement each other. If you deliver an amazing experience to someone, they’re naturally going to want to share it with their friends. The global social media usage statistics show how much we rely on Facebook, Twitter, [...]
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Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

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press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]
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Is Traditional Media Really a Waste of Money?

Posted February 1st, 2017 by .

Categories: Experiential Marketing.

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Millennial Media
Traditional media, consisting of print advertising, TV/radio and direct mail, isn’t going anywhere...at least not during our lifetimes. But instead of wondering if it’s a waste of precious dollars, perhaps a better question is, “How can I maximize my traditional media ROI?”
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How Social Media and Experiential Marketing Work Together

Posted December 5th, 2016 by .

Categories: Digital / Social Media Integrations, Experiential Marketing.

Tags: , ,

Gilmore Girls Experiential Marketing
Our attention spans have shrunk. Content is everywhere. We're surrounded by smart objects that are replacing human interactions. Traditional marketing is struggling to break through, and digital marketing is faced with ad blockers and bot fraud. People turn to social media for word-of-mouth [...]
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