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The Sense of Smell in Experiential Marketing Campaigns

Posted March 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags: ,

smell in experiential marketing
Don't overlook your brand's aroma. Smell in experiential marketing - and at other touch points in the consumer journey - can enhance the memory and deepen the understanding of the brand. Don't just leave scent marketing to food and fragrance brands. It's something that all marketers should [...]

Scent Marketing: Adding Aroma to Experiential Activations

Posted September 28th, 2015 by .

Categories: Experiential Marketing.

Tags: ,

Aroma Marketing
Experiential brand events that include aroma - even if ever so subtly - give consumers the chance to interact with an immersive experience designed to create inspiration moments that will tie them to your brand in memorable and actionable ways. Ways you just cannot achieve through any [...]

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