BY GUEST CONTRIBUTOR AMIT ADLER, VP SALES AT UDIZINE Traditional brick-and-mortar retailers must consider how to remain relevant in today’s digital age. From laptops to smartphones and tablets, shoppers have never been more connected with American Internet usage rising dramatically in the last [...]

Experiential marketing for retailers is an essential part of the media mix. By providing a series of experiential touch points along the consumer's journey, you can demonstrate the relevancy you have with your target audience. Experiences help excite consumers; this form of advertising becomes [...]