100 Coconuts Brand Activation at iHeartRadio Music Festival

This year, we had the opportunity to launch the 100 Coconuts brand activation at iHeartRadio Music Festival. This one-day sampling event stirred excitement and generated brand awareness among festival attendees. Our fully turnkey support of this brand activation included: Fully branding an [...]

Experiential Marketing Outperforms at Summer Music Festivals

Posted June 22nd, 2015 by .

Categories: Event Marketing, Experiential Marketing, Millennial Marketing.

Tags: ,

Music Festival Marketing
Music festivals give brands the chance to engage with consumers in new and interactive ways: pop-up booths, product sampling and through brand ambassadors. // Nicole Larrauri, Managing Partner, EGC Group Music Festival Marketing It’s officially summer, and music (and other seasonal) [...]

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