music festivals Archives - dio USA experiential marketing agency

100 Coconuts Brand Activation at iHeartRadio Music Festival

This year, we had the opportunity to launch the 100 Coconuts brand activation at iHeartRadio Music Festival. This one-day sampling event stirred excitement and generated brand awareness among festival attendees. Our fully turnkey support of this brand activation included: Fully branding an [...]

Experiential Marketing Outperforms at Summer Music Festivals

Posted June 22nd, 2015 by .

Categories: Event Marketing, Experiential Marketing, Millennial Marketing.

Tags: ,

Music Festival Marketing
Music festivals give brands the chance to engage with consumers in new and interactive ways: pop-up booths, product sampling and through brand ambassadors. // Nicole Larrauri, Managing Partner, EGC Group Music Festival Marketing It’s officially summer, and music (and other seasonal) [...]

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