The sense of sound in experiential marketing is one that shouldn't be taken for granted. Adding sound to an experience can be as simple as placing speakers around your event space. Or, you can incorporate sound in experiential marketing activations with more complex design.
Visual cues are very powerful. That's why sight in experiential marketing design is one of the first things you need to consider. There must be an aesthetic appeal that arouses the emotional reaction you desire from your audience.
We’re basically bringing together art and food, and I think there is something in common between the two: emotions. – Chef Andrea Oschetti When your Facebook news feed is filled with one meal photo after another, it’s clear to see: Americans love food. Pictures of food. Eating [...]
Experiential brand events that include aroma - even if ever so subtly - give consumers the chance to interact with an immersive experience designed to create inspiration moments that will tie them to your brand in memorable and actionable ways. Ways you just cannot achieve through any [...]