multi-sensory Archives - dio USA experiential marketing agency

Experience of the Week: Engine Notes

Posted May 10th, 2019 by .

Categories: Experience of the Week.


experiential marketing video
Porsche’s creative, musical brand experience is one to wow. While many brands have hopped onto the popular music festival scene, Porsche created its own kind of concert. By doing so, Porsche highlighted its vehicles’ “Engine Notes” through the sense of sound. Engines [...]

The Science of Touch in Experiential Marketing

Posted April 16th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.


touch in experiential marketing
There is science behind why touch matters. Brand-in-hand campaigns are not new or revolutionary. Even brands with intangible products should consider the power of tactile engagements. Touch in experiential marketing is important for many types of brands and companies.

The Sense of Smell in Experiential Marketing Campaigns

Posted March 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags: ,

smell in experiential marketing
Don't overlook your brand's aroma. Smell in experiential marketing - and at other touch points in the consumer journey - can enhance the memory and deepen the understanding of the brand. Don't just leave scent marketing to food and fragrance brands. It's something that all marketers should [...]

The Sense of Sound in Experiential Marketing Activations

Posted February 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.


sense of sound in experiential marketing
The sense of sound in experiential marketing is one that shouldn't be taken for granted. Adding sound to an experience can be as simple as placing speakers around your event space. Or, you can incorporate sound in experiential marketing activations with more complex design.

The Science of Sight in Experiential Marketing Design

Posted January 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.


Visual cues are very powerful. That's why sight in experiential marketing design is one of the first things you need to consider. There must be an aesthetic appeal that arouses the emotional reaction you desire from your audience.

Experiential Food Marketing: A Taste of Your Brand

Posted October 13th, 2015 by .

Categories: CPG / Grocery Brands, Experiential Marketing.

Tags: , ,

food truck campaign
We’re basically bringing together art and food, and I think there is something in common between the two: emotions. – Chef Andrea Oschetti When your Facebook news feed is filled with one meal photo after another, it’s clear to see: Americans love food. Pictures of food. Eating [...]

Scent Marketing: Adding Aroma to Experiential Activations

Posted September 28th, 2015 by .

Categories: Experiential Marketing.

Tags: ,

Aroma Marketing
Experiential brand events that include aroma - even if ever so subtly - give consumers the chance to interact with an immersive experience designed to create inspiration moments that will tie them to your brand in memorable and actionable ways. Ways you just cannot achieve through any [...]

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