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How to Bring Marketing In-House

Posted February 5th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy, Newsroom.

Tags:

in-house marketing
While in-house marketing is making the headlines, what we're really seeing happen is a wider adoption of the hybrid model. A study from eMarketer shows that 52 percent of companies use a combination of outsourced and in-house resources.

How Media Planners Should Talk about Experiential Marketing

Posted April 22nd, 2015 by .

Categories: Experiential Marketing.

Tags:

media planners share new ideas
Experiential works, because it stimulates the neural decision-making region of your buyers' minds through rational and emotional cues. By using the combination of science, statistics, examples - and even experiences - to help sell your new idea, you will have no problem convincing a client to [...]

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