measurement Archives - dio USA experiential marketing agency

Understanding Your Experiential Marketing Campaign Report

Posted November 6th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags: ,

experiential marketing campaign report
Once your brand activation wraps up, we provide an in-depth experiential marketing campaign report. This shows proof of performance and also offers quantitative data to aid in your campaign measurement. We provide an honest look into the success of your campaign to help you determine the real [...]

What’s the Value of Experiential Marketing?

Posted July 31st, 2018 by .

Categories: Event Marketing, Experiential Marketing, Marketing Strategy.


value of experiential marketing
Brands need to better understand the value of experiential marketing. It's not always the short-term effects that should be measured. Brand experiences develop perception, generate content and earned media and can become a new revenue stream. Experiential marketing can tie directly to your [...]

Measure Experiential Marketing Campaign Results with AdBeacon Technology

Posted January 4th, 2017 by .

Categories: Experiential Marketing.


Event Diagram
Over the summer, we activated a food truck tour for one of our clients. In addition to overall audience measurement, the AdBeacon helped us realize the differences between our tier one stops (major events) and tier two stops (smaller events, guerrilla marketing locations and retail stores). For [...]

3 Measurements of an Experiential Marketing Campaign

Posted April 15th, 2015 by .

Categories: Experiential Marketing.

Tags: ,

how to measure experiential marketing
Every marketer knows the importance of calculating ROI. It’s the data foundation we prove our jobs and our successes on. It’s what we use to let us know what’s working – and what’s not. And it’s how we plan our future campaigns. A really crazy cool, creative [...]

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