Once your brand activation wraps up, we provide an in-depth experiential marketing campaign report. This shows proof of performance and also offers quantitative data to aid in your campaign measurement. We provide an honest look into the success of your campaign to help you determine the real [...]

Brands need to better understand the value of experiential marketing. It's not always the short-term effects that should be measured. Brand experiences develop perception, generate content and earned media and can become a new revenue stream. Experiential marketing can tie directly to your [...]

Over the summer, we activated a food truck tour for one of our clients. In addition to overall audience measurement, the AdBeacon helped us realize the differences between our tier one stops (major events) and tier two stops (smaller events, guerrilla marketing locations and retail stores). For [...]

Every marketer knows the importance of calculating ROI. It’s the data foundation we prove our jobs and our successes on. It’s what we use to let us know what’s working – and what’s not. And it’s how we plan our future campaigns. A really crazy cool, creative [...]