food marketing Archives - dio USA experiential marketing agency

Experience of the Month: Oddbird Most Socially-Distant Restaurant

Posted June 16th, 2020 by .

Categories: Experience of the Month, Pop-Up Marketing, PR Stunts.

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Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Posted December 11th, 2019 by .

Categories: CPG / Grocery Brands, Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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Mass Food Sampling Programs Create Product Trial Opportunities, Trigger Sales

Posted December 22nd, 2017 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Sampling & Product Demonstrations.

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mass food sampling activation
For CPG brands, product sampling is nothing new. But it continues to have relevancy in today's marketplace. Sampling is being reinvented into brand experiences. Experiences which connect the consumer more deeply to your brand, generate product trial, trigger immediate sales and build brand [...]
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Experiential Food Marketing: A Taste of Your Brand

Posted October 13th, 2015 by .

Categories: CPG / Grocery Brands, Experiential Marketing.

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food truck campaign
We’re basically bringing together art and food, and I think there is something in common between the two: emotions. – Chef Andrea Oschetti When your Facebook news feed is filled with one meal photo after another, it’s clear to see: Americans love food. Pictures of food. Eating [...]
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