Mass Food Sampling Programs Create Product Trial Opportunities, Trigger Sales

mass food sampling activation
For CPG brands, product sampling is nothing new. But it continues to have relevancy in today's marketplace. Sampling is being reinvented into brand experiences. Experiences which connect the consumer more deeply to your brand, generate product trial, trigger immediate sales and build brand [...]

Experiential Food Marketing: A Taste of Your Brand

Posted October 13th, 2015 by .

Categories: CPG / Grocery Brands, Experiential Marketing.

Tags: , ,

food truck campaign
We’re basically bringing together art and food, and I think there is something in common between the two: emotions. – Chef Andrea Oschetti When your Facebook news feed is filled with one meal photo after another, it’s clear to see: Americans love food. Pictures of food. Eating [...]

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