festivals Archives - dio USA experiential marketing agency

Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Posted December 11th, 2019 by .

Categories: CPG / Grocery Brands, Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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100 Coconuts Brand Activation at iHeartRadio Music Festival

Posted November 5th, 2019 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Sponsorship Activation.

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This year, we had the opportunity to launch the 100 Coconuts brand activation at iHeartRadio Music Festival. This one-day sampling event stirred excitement and generated brand awareness among festival attendees. Our fully turnkey support of this brand activation included: Fully branding an [...]
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Experiential Marketing Outperforms at Summer Music Festivals

Posted June 22nd, 2015 by .

Categories: Event Marketing, Experiential Marketing, Millennial Marketing.

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Music Festival Marketing
Music festivals give brands the chance to engage with consumers in new and interactive ways: pop-up booths, product sampling and through brand ambassadors. // Nicole Larrauri, Managing Partner, EGC Group Music Festival Marketing It’s officially summer, and music (and other seasonal) [...]
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