Is Traditional Media Really a Waste of Money?

Posted February 1st, 2017 by .

Categories: Experiential Marketing.

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Millennial Media
Traditional media, consisting of print advertising, TV/radio and direct mail, isn’t going anywhere...at least not during our lifetimes. But instead of wondering if it’s a waste of precious dollars, perhaps a better question is, “How can I maximize my traditional media ROI?”

2017: The Year of Advertising Moments

Posted December 12th, 2016 by .

Categories: Experiential Marketing.

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advertising moments
We're officially declaring the word 'Moments' as the 2017 buzzword of the year! As an industry, we've transitioned from storytelling to sharing a moment with someone. A personal, feel-good, shareable, memorable moment that (we hope) truly motivates someone. With shrinking attention spans [...]

How Social Media and Experiential Marketing Work Together

Gilmore Girls Experiential Marketing
Our attention spans have shrunk. Content is everywhere. We're surrounded by smart objects that are replacing human interactions. Traditional marketing is struggling to break through, and digital marketing is faced with ad blockers and bot fraud. People turn to social media for word-of-mouth [...]

Virtual Reality Improves Trade Show Engagement Scores

virtual reality at a trade show
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.

dio Launches New Website to Celebrate Its Passion for Experiential Marketing

Posted March 11th, 2015 by .

Categories: Newsroom.

Tags: , , ,

diousa.com
“We pitch that consumer experience is vital, so what better way to demonstrate our commitment than by creating a unique website experience for our own clients, using humor to emotionally connect clients to our brand,” CEO David Pridgen II explains. “We want visitors to immediately sense that [...]

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