Traditional media, consisting of print advertising, TV/radio and direct mail, isn’t going anywhere...at least not during our lifetimes. But instead of wondering if it’s a waste of precious dollars, perhaps a better question is, “How can I maximize my traditional media ROI?”
We're officially declaring the word 'Moments' as the 2017 buzzword of the year! As an industry, we've transitioned from storytelling to sharing a moment with someone. A personal, feel-good, shareable, memorable moment that (we hope) truly motivates someone. With shrinking attention spans [...]
Our attention spans have shrunk. Content is everywhere. We're surrounded by smart objects that are replacing human interactions. Traditional marketing is struggling to break through, and digital marketing is faced with ad blockers and bot fraud. People turn to social media for word-of-mouth [...]
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.
“We pitch that consumer experience is vital, so what better way to demonstrate our commitment than by creating a unique website experience for our own clients, using humor to emotionally connect clients to our brand,” CEO David Pridgen II explains. “We want visitors to immediately sense that [...]