experiential marketing Archives - dio USA experiential marketing agency

Experience of the Month: Wendy’s “Sailgating” Experiential Campaign

Posted July 8th, 2020 by .

Categories: Campus Activations, Experience of the Month, Gen-Z Marketing, PR Stunts, Sampling & Product Demonstrations.

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Wendy's Experiential Campaign 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Evolving Events in a Transforming World

Posted June 24th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Virtual Experiential Marketing (VEM).

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Online Events
Virtual events have been around for a while now, thanks to technology and social media advancements connecting us on a wider scale, but their prevalence among shutdowns and stay-at-home orders has absolutely exploded. Online events aren’t just a convenient or unique way to host an event; [...]
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Experience of the Month: Oddbird Most Socially-Distant Restaurant

Posted June 16th, 2020 by .

Categories: Experience of the Month, Pop-Up Marketing, PR Stunts.

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Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Navigating COVID-19 and Experiential Marketing

Posted March 27th, 2020 by .

Categories: Experiential Marketing, Uncategorized.

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COVID-19 and experiential marketing
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of [...]
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Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

Posted February 4th, 2020 by .

Categories: Experiential Marketing, Pop-Up Marketing, Uncategorized.

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experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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What’s the Difference between Field Marketing and Experiential Marketing?

Posted January 13th, 2020 by .

Categories: Experiential Marketing.

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Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]
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Design Your Brand Experience for Instagram Marketing

Posted September 25th, 2019 by .

Categories: Digital / Social Media Integrations, Event Marketing, Experiential Marketing, Marketing Strategy.

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Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]
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Olympia Promotes Short Drive to Handcrafted Experiences

Posted January 16th, 2018 by .

Categories: Newsroom, Tourism.

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tourism marketing
The mobile barista stations actually held inside individual 8-ounce bottles of cold brew, kept chilled all day long. To serve hot coffee, two of our team members were adorned with JetPacks - beverage dispensers worn on the back. We didn't just pass out coffee on the go, though. We took the [...]
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11 Tips for a Successful Mobile Marketing Tour

Posted September 19th, 2017 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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mobile tour
Putting together a mobile marketing tour is a long, multifaceted process that requires a talented team to make it a success. Here are our top 10 tips (plus a bonus tip) for planning a successful mobile marketing tour!
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Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

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press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]
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