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Design Your Brand Experience for Instagram

Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]

Olympia Promotes Short Drive to Handcrafted Experiences

Posted January 16th, 2018 by .

Categories: Newsroom, Tourism.

Tags: ,

tourism marketing
The mobile barista stations actually held inside individual 8-ounce bottles of cold brew, kept chilled all day long. To serve hot coffee, two of our team members were adorned with JetPacks - beverage dispensers worn on the back. We didn't just pass out coffee on the go, though. We took the [...]

11 Tips for a Successful Mobile Marketing Tour

mobile tour
Putting together a mobile marketing tour is a long, multifaceted process that requires a talented team to make it a success. Here are our top 10 tips (plus a bonus tip) for planning a successful mobile marketing tour!

Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

Tags: , , , , ,

press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]

What’s the Difference between Field Marketing and Experiential Marketing?

Posted April 20th, 2017 by .

Categories: Experiential Marketing.

Tags: ,

Experiential marketing
Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

Is Traditional Media Really a Waste of Money?

Posted February 1st, 2017 by .

Categories: Experiential Marketing.

Tags: , , , ,

Millennial Media
Traditional media, consisting of print advertising, TV/radio and direct mail, isn’t going anywhere...at least not during our lifetimes. But instead of wondering if it’s a waste of precious dollars, perhaps a better question is, “How can I maximize my traditional media ROI?”

2017: The Year of Advertising Moments

Posted December 12th, 2016 by .

Categories: Experiential Marketing.

Tags:

advertising moments
We're officially declaring the word 'Moments' as the 2017 buzzword of the year! As an industry, we've transitioned from storytelling to sharing a moment with someone. A personal, feel-good, shareable, memorable moment that (we hope) truly motivates someone. With shrinking attention spans [...]

How Social Media and Experiential Marketing Work Together

Gilmore Girls Experiential Marketing
Our attention spans have shrunk. Content is everywhere. We're surrounded by smart objects that are replacing human interactions. Traditional marketing is struggling to break through, and digital marketing is faced with ad blockers and bot fraud. People turn to social media for word-of-mouth [...]

Virtual Reality Improves Trade Show Engagement Scores

virtual reality at a trade show
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.

dio Launches New Website to Celebrate Its Passion for Experiential Marketing

Posted March 11th, 2015 by .

Categories: Newsroom.

Tags: , , ,

diousa.com
“We pitch that consumer experience is vital, so what better way to demonstrate our commitment than by creating a unique website experience for our own clients, using humor to emotionally connect clients to our brand,” CEO David Pridgen II explains. “We want visitors to immediately sense that [...]

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