Evolving Events in a Transforming World

Online Events
Virtual events have been around for a while now, thanks to technology and social media advancements connecting us on a wider scale, but their prevalence among shutdowns and stay-at-home orders has absolutely exploded. Online events aren’t just a convenient or unique way to host an event; [...]

Experience of the Month: Oddbird Most Socially-Distant Restaurant

Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).

Navigating COVID-19 and Experiential Marketing

Posted March 27th, 2020 by .

Categories: Experiential Marketing, Uncategorized.

Tags:

COVID-19 and experiential marketing
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of [...]

Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]

What’s the Difference between Field Marketing and Experiential Marketing?

Posted January 13th, 2020 by .

Categories: Experiential Marketing.

Tags: ,

Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

Design Your Brand Experience for Instagram Marketing

Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]

Olympia Promotes Short Drive to Handcrafted Experiences

Posted January 16th, 2018 by .

Categories: Newsroom, Tourism.

Tags: ,

tourism marketing
The mobile barista stations actually held inside individual 8-ounce bottles of cold brew, kept chilled all day long. To serve hot coffee, two of our team members were adorned with JetPacks - beverage dispensers worn on the back. We didn't just pass out coffee on the go, though. We took the [...]

11 Tips for a Successful Mobile Marketing Tour

mobile tour
Putting together a mobile marketing tour is a long, multifaceted process that requires a talented team to make it a success. Here are our top 10 tips (plus a bonus tip) for planning a successful mobile marketing tour!

Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

Tags: , , , , ,

press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]

Is Traditional Media Really a Waste of Money?

Posted February 1st, 2017 by .

Categories: Experiential Marketing.

Tags: , , , ,

Millennial Media
Traditional media, consisting of print advertising, TV/radio and direct mail, isn’t going anywhere...at least not during our lifetimes. But instead of wondering if it’s a waste of precious dollars, perhaps a better question is, “How can I maximize my traditional media ROI?”

want to keep in touch?