Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

Tags: , , , , ,

press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]

Virtual Reality Improves Trade Show Engagement Scores

virtual reality at a trade show
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.

4 Examples of Event Technology, as Seen at EXHIBITORLIVE 2016

Craig Lehmann attends ExhibitorLIVE
"For me, seeing exhibits that promoted the newest event technology was most interesting," says Lehmann. "There are so many ways to use technology to improve the trade show attendee experience in a client's booth." Here, he lists his top four stand-out companies from the show's exhibition floor.

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