Evolving Events in a Transforming World

Posted June 24th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Virtual Experiential Marketing (VEM).

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Online Events
Virtual events have been around for a while now, thanks to technology and social media advancements connecting us on a wider scale, but their prevalence among shutdowns and stay-at-home orders has absolutely exploded. Online events aren’t just a convenient or unique way to host an event; [...]
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Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

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press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]
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Virtual Reality Improves Trade Show Engagement Scores

Posted November 14th, 2016 by .

Categories: Digital / Social Media Integrations, Trade Shows, Virtual Reality / Augmented Reality.

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virtual reality at a trade show
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.
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4 Examples of Event Technology, as Seen at EXHIBITORLIVE 2016

Posted March 10th, 2016 by .

Categories: Digital / Social Media Integrations, Event Marketing, Trade Shows, Virtual Reality / Augmented Reality.

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Craig Lehmann attends ExhibitorLIVE
"For me, seeing exhibits that promoted the newest event technology was most interesting," says Lehmann. "There are so many ways to use technology to improve the trade show attendee experience in a client's booth." Here, he lists his top four stand-out companies from the show's exhibition floor.
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