Experience of the Month: Oddbird Most Socially-Distant Restaurant

Posted June 16th, 2020 by .

Categories: Experience of the Month, Pop-Up Marketing, PR Stunts.

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Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Re-branding Campaign Earns dio 2019 IMCA Showcase Award

Posted January 10th, 2020 by .

Categories: Marketing Strategy, Newsroom, Uncategorized.

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Third time’s a charm! dio is thrilled to announce that we and our long-time client, Eastern Alliance Insurance Group, have received a 2019 Insurance Marketing Communications Association (IMCA) Showcase Award of Excellence (Carrier, Agent, or Broker Publication category) for ProVisions [...]
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Design Your Brand Experience for Instagram Marketing

Posted September 25th, 2019 by .

Categories: Digital / Social Media Integrations, Event Marketing, Experiential Marketing, Marketing Strategy.

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Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]
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Experiential Marketing Concept and Ideation

Posted October 9th, 2018 by .

Categories: Experiential Marketing.

Tags: ,

brand discovery
During the ideation process to develop a new experiential marketing concept, there are five stages: 1. Individual Concepting 2. Team Brainstorming 3. Whiteboarding 4. Convergent Thinking 5. Problem Solving and Testing
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