Re-branding Campaign Earns dio 2019 IMCA Showcase Award

Third time’s a charm! dio is thrilled to announce that we and our long-time client, Eastern Alliance Insurance Group, have received a 2019 Insurance Marketing Communications Association (IMCA) Showcase Award of Excellence (Carrier, Agent, or Broker Publication category) for ProVisions [...]

Design Your Brand Experience for Instagram Marketing

Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]

Experiential Marketing Concept and Ideation

Posted October 9th, 2018 by .

Categories: Experiential Marketing.

Tags: ,

brand discovery
During the ideation process to develop a new experiential marketing concept, there are five stages: 1. Individual Concepting 2. Team Brainstorming 3. Whiteboarding 4. Convergent Thinking 5. Problem Solving and Testing

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