Imagine you’re walking through a shopping mall and all of a sudden…there’s wildlife all around you! Augmented reality can transport you virtually into a new environment – and of course, create memorable experiences that tie a brand to a consumer in a personal way. Watch [...]

Experiential marketing for retailers is an essential part of the media mix. By providing a series of experiential touch points along the consumer's journey, you can demonstrate the relevancy you have with your target audience. Experiences help excite consumers; this form of advertising becomes [...]

Every Friday, we’ll post an experiential marketing campaign that made us connect emotionally to the brand. This bus shelter / augmented reality campaign for the TV show, The Walking Dead, definitely sparked emotion in those waiting for the bus. Take a look and be sure to comment below in [...]