Every spring since 1932, Baylor University has given their students a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” On-campus events included a petting zoo, airbrush tattoos, food trucks, wellness opportunities and live music. The headliner performance was by Calpurnia, AKA that band with the kid from Stranger Things. But the hot spot during this year’s Diadeloso was a pop-up glow lounge that we had the honor of hosting for Baylor.
In alignment with Baylor’s “Where Lights Shine Bright” campaign, the pop-up glow lounge served as a fun, lively area lit using glow sticks, LEDs and black lights. Its purpose was to give Baylor university students a place to hang with their friends.
It was well-received! One student raved, “Cotton candy, amazing music…this is an awesome hot spot you guys have set up here. Definitely going to have to grab a photo at the booth before we head out.”
The pop-up glow lounge footprint included:
- Black-out tents to set the mood
- Air conditioning units to offer reprieve from Texas heat
- DJ spinning the hottest tracks
- Glow furniture
- Cotton candy, served on glow sticks
- GIF photo sharing booth
- Large Jenga game
- Portable phone-charging stations
- Blacklight mural for student signatures, which was later installed in a building on campus
The buzz soon spread throughout campus that the pop-up glow lounge was “the” hot spot to be at. FOMO stirred, and a line began to form. One student said, “We saw the line coming out of these tents, and when we got closer and heard the music coming from inside, we just HAD to check it out!”
Over the course of the one-day campus activation, we celebrated with approximately 4,000 students who visited the pop-up.
We collaborated alongside Baylor’s agency, Johnson & Sekin, to create, plan and launch this activation.
Photos of our pop-up glow lounge:
To discuss a pop-up opportunity or an on-campus activation of your own, connect with our experience masterminds.