Experiencing Diadeloso 2019

Every spring since 1932, Waco, Texas’s own Baylor University gives their students the gift of a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” On-campus events included a petting zoo, airbrush tattoos, food trucks, wellness opportunities, American Ninja Warrior-style obstacle courses and live music by both students and professional musicians. The headliner performance was by Calpurnia, AKA that band with the kid from Neflix’s sci-fi sensation, Stranger Things. But the hot spot during this year’s Diadeloso was a “pop-up glow lounge” brand experience that we had the honor of executing and hosting for Baylor.

Enter the Baylor “Glow Lounge”

In alignment with Baylor’s “Where Lights Shine Bright” campaign, the pop-up glow lounge served as a fun, lively area lit using glow sticks, LEDs and black lights. Its purpose was to give Baylor University students a place to hang out with their friends.

The student-friendly experience was well-received! One student raved, “Cotton candy, amazing music…this is an awesome hot spot you guys have set up here. Definitely going to have to grab a photo at the booth before we head out.”

The pop-up glow lounge footprint included:

  • Black-out tents to set the dark mood and atmosphere
  • Air conditioning units to offer relief from Texas heat
  • DJ spinning the hottest tracks
  • Glow-in-the-dark furniture
  • Cotton candy, served on glow stick cones
  • GIF photo-sharing booth with props
  • Cornhole
  • Large Jenga game
  • Portable phone-charging stations (an absolute hit among students)
  • Blacklight mural for student signatures, which was later installed in a building on campus

The buzz quickly spread throughout campus that the pop-up glow lounge was “the” hot spot to be at. FOMO stirred, and a line began to form on Baylor’s campus green, where the majority of the day’s festivities were held.

One student said, “We saw the line coming out of these tents, and when we got closer and heard the music coming from inside, we just HAD to check it out!”

Over the course of the one-day campus activation, approximately 4,000 students and alumni stopped by to celebrate at the pop-up.

We collaborated alongside Baylor’s marketing team and agency, Johnson & Sekin, to create, plan and launch this activation.

Photos of our pop-up glow lounge:

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To discuss a pop-up opportunity or an on-campus activation of your own, connect with our experience masterminds.