Lavish parties. Huge music festivals. Bungee jumping from space. Those aren’t the only types of brand experiences. The definition of experiential marketing is to engage an audience through interactive experiences. It’s about immersing the consumer in a way that creates stronger [...]
The best way to stand out at a trade show is to have a booth that is different, exciting and interesting! Having a unique experience is key. We picked out some brands who went above and beyond handing out free pens, and really impressed with their experiential trade show marketing.
After considering insights about the target demo, Dove created an exclusive treehouse experience and fueled it with a social-driven media campaign. Take a peek at the results: To get your target demo tweeting, let’s put our heads together.
Cotton Incorporated condensed a full fashion show into a scroll-able, shop-able 60-second mobile experience. The event became interactive content, which was also supported by point-of-sale displays across Bloomingdale’s stores. To use events to generate strategic marketing content, [...]
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable:
1- Visual design
2- Emotional appeal
3- Incorporate subtle branding
4- Encourage sharing
5- Recruit influencers
6- Engage in realtime
7- Media [...]
PepsiCo wanted to tap into the off-court culture for their Mountain Dew Kickstart brand. This multi-floor and multifaceted experience took the love of basketball closer to courtside for fans. With a partnership with entertainers and NBA players, the pop-up studio pumped out live programming and [...]
Lowe’s expert craftsmen visited more than 200 homeowners across 40 U.S. cities to teach DIY skills. The UpSkill Project focuses on the human side of home improvement, giving homeowners the skills and confidence they need to make their houses homes. To inspire your customer base, [...]
Digital marketing and experiential marketing should go hand-in-hand. We've seen greater successes when marketing is integrated. We recommend a digital strategy for every experiential marketing plan. Ways these two marketing disciplines can work together to maximize your results include: