To launch a brand that’s natural and vibrant, Welch’s created a tasting room in a location that mimicked its brand soul. With snack sommeliers to guide the way, visitors to the tasting room sampled the product’s ingredients, found pairings that resonated well and enjoyed [...]
For the International Motor Show, Lexus created a pioneering on-demand press conference that used mixed reality glasses. Take a peek at how Lexus demonstrated their core values, which peaked their earned media. To discover innovative ways to speak to your media audience and peak the positive [...]
To launch the 2019 Ford Mustang Bullitt, Ford found the original Mustang Bullitt driven by Steve McQueen in the film, Bullitt. Juxtaposed next to each on the auto show floor, these two cars were cool enough. But, Ford made it cooler to inspire shareable moments for auto enthusiasts. So they [...]
Using technology, this virtual reality experience connects fans emotionally to the life and music of Elton John. Wonder what it would have been like to see Elton play at the Troubadour? Or to watch his LA Dodgers performance? Wonder no more. ELTON JOHN FAREWELL YELLOW BRICK ROAD LAUNCH EVENT [...]
Cheerios delivered a million moments of good through unexpected, interactive pop-up events and experiences that gave back to local communities. Not only were these moments good, they were also sharable. And heartfelt! To deliver heartfelt moments of your own, please reach out.
To remind Walgreens that cigarettes don’t belong in pharmacies, the Truth initiative staged a protest of zombie proportions. This activist-inspired activation grabbed attention and also served as content to spread the word. To unleash your own street team, let’s get started.
This year, we’ve become ingrained into the world of cannabis marketing. Our Chill program has had street teams on the ground in California five to seven days a week for the past six months. Needless to say, we’ve learned a lot. As a concierge delivery service, Chill has been a great [...]
Marketers seek emotional, personal connections with their audiences. You want to personify your brand and be remembered in a specific way. Thus, a growing trend in the marketing industry is multi-sensory marketing: using the senses to create a deeper experience for the consumer. Sensory [...]
L.L. Bean opened a unique pop-up co-working space…outdoors. People are happier and more productive when they work outside, so L.L. Bean created a a space for outsiders to do just that. It encouraged people to leave their offices and spend time taking calls or hosting meetings amongst [...]
Coca-Cola built 18 isolated taste tanks and set off across the U.S., visiting 105 cities with 236 mobile tour stops. At these experiences, 600,000 people sampled the new Coke Zero Sugar product in isolation. The science behind this stunt suggests that the sense of taste will be heightened when [...]