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Experience of the Week: GE Healthymagination

Posted June 30th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
GE created the Healthymagination experience to promote global healthcare solutions. Doctors would share their stories live in front of 700 attendees, allowing GE to showcase how their healthcare technologies play an important role in each unique setting. The goal was to get people talking about [...]

Enjoy Your Time Away from Work (Without Feeling Guilty)

Posted June 27th, 2017 by .

Categories: Uncategorized.

work/life balance
Letting your work life spill over into your personal time can have detrimental effects, so don't feel guilty about enjoying your time away from work.

Experience of the Week: Guinness Takes Flight

Posted June 23rd, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Guinness dressed up brand ambassadors as flight attendants and sent them into bars across the U.K. They rewarded Guinness drinkers with prizes, including a chance to win a flight to Dublin on a private jet departing that same night! [Video]

Why Great Photography Falls Short in Promoting a Travel Experience

Posted June 20th, 2017 by .

Categories: Experiential Marketing, Tourism.

Photographs alone can fall flat in travel marketing, but can supplement a more dimensional and memorable experiential campaign.

Experience of the Week: Donation Billboard

Posted June 16th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Misereor, a nonprofit dedicated to ending hunger, created The Social Swipe campaign. This experiential campaign used interactive digital posters in airports to collect donations.

Create FOMO with Experiential Marketing

Posted June 13th, 2017 by .

Categories: Experiential Marketing, Millennial Marketing, Social Media Integration.

Experiential marketing creates experiences like these that people don’t want to miss out on – while also making a brand more noticeable and creating very shareable, attention-grabbing social media content.

Experience of the Week: $5.5 Million Giveaway

Posted June 9th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
When Google decided to donate $5.5 million to local San Francisco Bay charities, they let the community decide where the funding should go in this unique feel-good experiential campaign.

Experience of the Week: #WeighThis

Posted June 2nd, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Lean Cuisine created an experiential installation in Grand Central. They didn't sample their products, rather they created an emotional but branded experience that women voluntarily wanted to be a part of. A relevant campaign hashtag made social integration easy.

It’s “Plane” and Simple – Personal Travel Benefits Your Tourism Marketing Career

Posted May 30th, 2017 by .

Categories: Tourism.

Tags: ,

Plane Travel
Travel and tourism marketers have a lot to gain from taking a voyage away from work, from personal benefits that can make you a better worker, to new ideas for brands.

Experience of the Week: BBQ Scented Billboard

Posted May 26th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
JCDecaux designed a unique out-of-home experience that raised awareness for prostate cancer, promoted an upcoming fundraiser and collected immediate donations on the street in Sydney. [Video]

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