experiential marketing blog | dio | dioUSA.com

Experience of the Week: Canvas Bar

Posted January 31st, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Bombay Sapphire is on a mission to stir creativity. They found blank spaces to host pop-up bars, where they could collaborate with artists to transform the gallery into living pieces of art. Consumers get to come along to observe the art coming to life, while also creating their own inspired [...]

Experience of the Week: Android’s MWC Activation

Posted January 24th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Android had a large presence as the Mobile World Congress. Large equating to the length of two soccer pitches. this weatherproof, experience-led, demo-led, outdoor activation saw over 100,000 visitors. With an exploration center, auditorium, workshop and immersion hub, it was nothing shy of [...]

Experience of the Week: Ted Baker Footwear Launch

Posted January 17th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Ted Baker’s footwear launch was immersive with storytelling around each new pair. Enter the abstract summer meadow to explore each multisensory installation. Ted Baker SS19 Footwear Launch from Martin Schnabl on Vimeo. Launch your new product with fantastical story doing. Contact our [...]

What’s the Difference between Field Marketing and Experiential Marketing?

Posted January 13th, 2020 by .

Categories: Experiential Marketing.

Tags: ,

Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

Re-branding Campaign Earns dio 2019 IMCA Showcase Award

Third time’s a charm! dio is thrilled to announce that we and our long-time client, Eastern Alliance Insurance Group, have received a 2019 Insurance Marketing Communications Association (IMCA) Showcase Award of Excellence (Carrier, Agent, or Broker Publication category) for ProVisions [...]

Experience of the Week: Upfronts

Posted January 10th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Channel 4’s Upfronts is their opportunity to excite the advertising industry for upcoming programming and commercial success. For this B2B experience, they found new interactive ways to communicate their brand positioning to be bolder than their competitors. To take some new risks with [...]

Experience of the Week: Rubbish Cafe

Posted January 3rd, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Ecover UK’s products inspire cleaner living every day. To project their “People Against Dirty” mentality, they launched The Rubbish Cafe. To enter, people paid with recyclable plastic rubbish. The cafe featured upcycled decor elements and a zero-waste menu. Here’s a [...]

Experience of the Week: 12 Flights of Christmas

Posted December 20th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
Fa la la la la… To get into the holiday spirit, take a look at how WestJet brought children’s imaginations and the magic of Christmas to life. To create a magical experience for your guests, let’s get imagining.

Experience of the Week: Inspire Foodie Travel

Posted December 13th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
Air Canada hosted pop-up restaurants across London featuring main dishes from Canada. A VR element added to the brand experience to inspire more travel to cities in the Americas. Tourism marketing is one of our favorite niches. If you’re interested in marketing your destination, start by [...]

Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]

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