Once your brand activation wraps up, we provide an in-depth experiential marketing campaign report. This shows proof of performance and also offers quantitative data to aid in your campaign measurement. We provide an honest look into the success of your campaign to help you determine the real [...]
When the Super Bowl takes place in Minneapolis, you know people will be looking for a cozy spot nearby to warm up! Target hit the mark with the Bullseye Lodge. Let’s put our heads together and craft an experiential marketing campaign that hits the bullseye for your brand.
To celebrate the 40th anniversary of Hamburger Helper, Lefty – the brand’s iconic mascot – celebrated a multicultural and memorable birthday bash in Brooklyn, NY. Want to throw a branded bash of your own? Let’s start party planning.
Arby’s has the meats. And to celebrate the carnivores in their life, they created sweats…featuring the meats. This takes surprise and delight to a whole new level. Here’s how Arby’s brought home the bacon (and a lot of earned media) this past holiday season: Arby's [...]
We affectionately call this "Show 'n Tell." It's where we show our concept and tell the story to our client. We also share our brand experience concept with survey respondents or focus group participants who provide further feedback before launch. The way we do this varies by campaign, by [...]
Yummmm, tacos. Don’t let the title distract you – it’s not lunchtime yet. But, do check out how Taco Bell and Forever 21 launched their new partnership and line of Taco Bell-inspired merchandise at a runway show in LA. Of course, the Taco Bell Truck was there to keep [...]
During the ideation process to develop a new experiential marketing concept, there are five stages:
1. Individual Concepting
2. Team Brainstorming
4. Convergent Thinking
5. Problem Solving and Testing
During Coachella, American Express entertained their card members at the Platinum House. This pop-up featured live music performances, tasty food and drink, SoulCycle classes, a swimwear shop and even free crystal readings. Brian Kelly, aka The Points Guy, gives us an insider tour: As [...]