Grocery. Beverage. Personal care. Over-the-counter. Household cleaners. If you’re working in CPG marketing, or marketing for a product in the consumer packaged goods (GPG) industry, then you should be incorporating brand experiences into the mix. Go to a big box store, and you’ll be [...]
For those who can’t experience Samsung 837 in New York City, Samsung created a global tour of their Samsung Galaxy Studio. The studio experiences allow a user to fully understand the Samsung Galaxy ecosystem and how it interconnects with other devices. The studio brings to life [...]
Every spring since 1932, Baylor University has given their students a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” On-campus events included a petting zoo, airbrush tattoos, food [...]
To introduce their fully digital Smart car, Daimler AG’s global training experience for vendors offered lots of marketing technology, apps, VR and AR experiences. Who says B2B marketing and training events can’t be packed full of fun?! To explore your B2B marketing or training [...]
When all five senses are working together brilliantly, someone may naturally develop an intuitive power to understand and experience things around them in ways they haven’t before. Participants at your brand experience perceive your brand better; they have a new keen understanding of your brand.
The Bumble Hive was an in real life representation of the Bumble app on your phone. This brand experience brought to life Bumble’s understanding of their users’ dynamic lives. The Hive offers networking opportunities, as well as complimentary drinks, snacks and guest speakers. A [...]
During the Propel’s Co:Labs Fitness Festival, Propel and the hottest fitness studios came together to deliver one-of-a-kind workout classes. In addition to working out, participants enjoyed live musical performances from top-rated musicians. After your workout, there were cool down [...]
Experiential Marketing: Interactive, Engaging, Memorable, Share-Worthy. Brand experiences cut through the clutter and involve a consumer to build more direct connections. We’ve always said that what we do is “meaningful,” …but is it always? To what extent? This article [...]
This exclusive Taco Bell Test Kitchen experience not only got participant’s mouths watering – but generated mucho earned media. To create exclusive experiences and generate your own buzz, let’s start planning!
Taste in experiential marketing is a sense that's hard to resist! In today’s culture of food and flavor, the rich and pleasurable gustatory experience happens when taste merges with the other senses. Flavorful experiences are available to many brands, not just food brands.