Experiential Marketing for Small Business

Posted October 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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Lavish parties. Huge music festivals. Bungee jumping from space. Those aren’t the only types of brand experiences. The definition of experiential marketing is to engage an audience through interactive experiences. It’s about immersing the consumer in a way that creates stronger [...]

Experience of the Week: #SamHasMentosGum

Posted October 18th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
Mentos challenged one student brand ambassador to share 43,000 bottles of Mentos Gum at the University of Wisconsin-Madison. See how Sam did: We can help with your own product sampling campaigns.

Experience of the Week: UA’s Curry 4 Drone Drop

Posted October 11th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
Under Armour changed the game – by releasing a new shoe via drones. Take a look: For a creative and interactive product release of your own, let’s start brainstorming creative concepts.

Top 10 Examples of Experiential Trade Show Marketing

Posted October 8th, 2019 by .

Categories: Experiential Marketing, Trade Shows.

The best way to stand out at a trade show is to have a booth that is different, exciting and interesting! Having a unique experience is key. We picked out some brands who went above and beyond handing out free pens, and really impressed with their experiential trade show marketing.

Experience of the Week: Dove Men+Care’s Elements Treehouse

Posted October 4th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
After considering insights about the target demo, Dove created an exclusive treehouse experience and fueled it with a social-driven media campaign. Take a peek at the results: To get your target demo tweeting, let’s put our heads together.

Experience of the Week: 60-Second Fashion Show

Posted September 27th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Cotton Incorporated condensed a full fashion show into a scroll-able, shop-able 60-second mobile experience. The event became interactive content, which was also supported by point-of-sale displays across Bloomingdale’s stores. To use events to generate strategic marketing content, [...]

Design Your Brand Experience for Instagram Marketing

Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]

Experience of the Week: Closer Than Courtside

Posted September 20th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
PepsiCo wanted to tap into the off-court culture for their Mountain Dew Kickstart brand. This multi-floor and multifaceted experience took the love of basketball closer to courtside for fans. With a partnership with entertainers and NBA players, the pop-up studio pumped out live programming and [...]

Experience of the Week: The UpSkill Project

Posted September 13th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Lowe’s expert craftsmen visited more than 200 homeowners across 40 U.S. cities to teach DIY skills. The UpSkill Project focuses on the human side of home improvement, giving homeowners the skills and confidence they need to make their houses homes. To inspire your customer base, [...]

Digital Marketing and Experiential Marketing: An Integrated Strategy

Posted September 10th, 2019 by .

Categories: Digital / Social Media Integrations, Experiential Marketing, Marketing Strategy.

digital marketing and experiential marketing
Digital marketing and experiential marketing should go hand-in-hand. We've seen greater successes when marketing is integrated. We recommend a digital strategy for every experiential marketing plan. Ways these two marketing disciplines can work together to maximize your results include: Data [...]

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