In 2015, Lean Cuisine created an experiential installation in Grand Central. They didn’t sample their products, rather they created an emotional but branded experience that women voluntarily wanted to be a part of. A relevant campaign hashtag made social integration easy. The overall campaign reached more than 204 million total impressions and was featured across 680 media placements. They asked women how they wanted to be weighed, and this is what they said.
Want to reach a new level of impressions for your hashtag? Let’s talk about how experiential and social go together.