When was the last time you texted while driving? We all know that distractions behind the wheel can be dangerous, yes, even deadly. Toyota has created an Oculus Rift virtual reality experience that demonstrates things a driver may miss while they’re not focused on the road. This experiential marketing campaign has traveled with them to big events, including Detroit Auto Show, New York Auto Show and SXSW 2015. Take a look at the interface here.