When you think Cheetos® by Frito-Lay, you may not immediately think…gourmet restaurant. But that’s exactly what this 3-day pop-up in New York City was! Food Network Celebrity Chef Anne Burrell created Cheetos-inspired menu items. She creatively found ways to re-imagine popular dishes by incorporating many of the varieties of Cheetos. The brand took reservations – which reportedly filled up quickly – and drew press for this pop-up marketing activation. They also launched a restaurant website which included a downloadable cookbook that was available for a limited time.

Source: BuzzFeed

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