For 3 days, 4 nights, MasterCard’s Masterpass House was an immersive brand experience for passionate music fans. MasterCard wanted to #ThankTheFans with this pop-up activation that took place right before the GRAMMY’s®. The experience featured live performances by nominated artists, vinyl listening stations, Gibson Guitar trial station, a live recording booth and Scratch Academy DJ lessons. There were also “Priceless Surprises” – such as winning passes to see the GRAMMY’s yourself! The campaign not only cemented MasterCard into user’s hearts, but it earned massive media reach. This experience brought together 4,000+ music fans to experience their passion in a new way.
If you want to thank your brand’s own fans with amazing experiences, let’s get in touch.