KIND Snacks created an installation of 45,485 pounds of sugar in New York’s Times Square. This represented the amount of added sugar children in the U.S. are eating every five minutes. KIND wanted to shock people into opening their eyes to what our youth are consuming. The sugar installation corresponded to the launch of KIND Fruit Bites, a product line only containing fruit and you guessed it, no added sugar. See the mountain of sugar here:

To shock your audience or offer a visually stunning message like KIND’s, contact us.