Ikea’s Play Cafe pop-up activation took place for 12 days in Toronto with the goal to challenge conventional beliefs about mealtimes, hosting and entertaining. The Play Cafe allowed people to live large by shopping through NFC-enabled spoons, playing both analog and digital games and trying new menu items in their cafe. Over 41,000 shoppers visited the Play Cafe pop-up store during its temporary run.

If you’d like to challenge your conventional marketing strategies, let’s chit-chat about experiential.