When Samsung opened new video call centers to cater to customers who are hearing impaired, they came up with a creative – and heart-touching – way to make the announcement. This experiential marketing campaign took planning, training and great logistical coordination, but the result was an amazing story that earned 5.5 million video views in a week. See what happens, and be sure to comment below.

Samsung – Hearing Hands – Duyan Eller from Koray Ercelebi on Vimeo.

Read the full story at Marketing Society.