CBD or CBD? What’s the difference, you ask? Well, to dairy product brand Real California Milk, CBD stands for “California-based Dairy.” Using this witty and fun play on words, Real California Milk, launched a pop-up “CBD” dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).

From different “strains” of cheeses to “micro-dosing” of melted butter types, this experience certainly activated the senses of their target demographic like no udder.

To get creative with your pop-up, sampling and POS experiences, give us a call.


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