My Ottawa, the city’s tourism group, wanted to entice people of Toronto to come visit a place that’s anything but vanilla! This pop-up activation offered five funky ice cream flavors to represent the various experiences a visitor can enjoy while in Ottawa. Flavors represented outdoor adventure, night life, whitewater rafting, arts & culture. Just as unexpected things are around every corner when visiting Ottawa, the unexpected ice cream flavors encouraged people to think differently about the city.

To give consumers a taste of your brand, let’s get cookin’.