This spring, we partnered with to round up some tourists from Chicago, Minneapolis and Seattle by giving them a taste of Montana in their own hometowns. This video captures the excitement and tells the story of what happened when we brought Montana into the Windy City. Ready to cowboy (or cowgirl) up? Press play!

Want more Montana? Download the case study.

Are you interested in using experiential marketing to boost tourism to your favorite destination? Let’s start talking about key market takeovers!