When it comes to B2B marketers, 67% consider event marketing the most effective strategy. GE created the Healthymagination experience to promote global healthcare solutions. Doctors would share their stories live in front of 700 attendees, allowing GE to showcase how their healthcare technologies play an important role in each unique setting. The goal was to get people talking about access to healthcare in the developing world. Take a look at the aerial view:

Want to get people talking about your important issue? B2C or B2B, brand experiences work.