During the Propel’s Co:Labs Fitness Festival, Propel and the hottest fitness studios came together to deliver one-of-a-kind workout classes. In addition to working out, participants enjoyed live musical performances from top-rated musicians. After your workout, there were cool down stations, such as guided meditation, hair braiding and massages. There were curated foods designed to give you energy, and of course a hydration station with electrolyte-filled Propel. The one- or two-day festival came to Los Angeles, Miami, New York and Chicago in a mobile tour style. Costs were offset by ticket sales to attend the fitness fest, and of course through the collaboration of brand partnerships.
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